Google held its Fourth annual Google For India event in New Delhi today. The theme of this year’s Google For India conference was digital and financial inclusion, wherein Google announced support for new vernacular Indian languages for its products, a new way to get vernacular publishers online, an expanded payments offering in the form of Google Pay, new features for Android Go apps, locally-relevant actions for Google Assistant, expansion of Plus codes across the country, new bilingual Google Feed, ability to have web pages read out and much more.
Clearly, Google’s agenda for this year is to make its products more popular in India by targeting local languages and communities. But, one of the biggest announcement of all made at the event was that of the rebranding of Google Tez to Google Pay. Google Tez, the company’s UPI-based payments app has now been rebranded to Google Pay in the interest of bringing the product to more countries other than India. At the event, Google’s Head for Payments and the Next Billion Users initiative, Caesar Sengupta, announced that Bhim UPI transactions have grown 14X since launch of Google Tez in India last year. Indians from 3 lakh villages, towns, and cities using Tez in India, which comes up to 22 million monthly users for the payments platform in the country.
Sengupta also disclosed that 750 million transactions are carried out using Google Tez everyday, with an annual run-rate of $30 billion in transactions. Google is now unifying all payments across its platforms under the Google Pay umbrella. While Tez will be rebranded as Google Pay, the UI of the app will remain the same. The app will adopt new features from its global counterpart to make payments seamless.
Updates coming to Google Pay platform in India -An integration with Red Bus to help users buy bus tickets using Google Pay. -Users will be able to view receipts of their transactions from more merchants now. -Google is working with large stores and payment providers like Pine Labs, and by Diwali this year, the company promises availability of Google Pay across 15,000 stores in India, including the likes of Big Bazaar. - Businesses and merchants can now pay for Ads on Google using Google Pay. -Google Pay will also be available as a mode of payment on Paytm soon. Pre approved loans on Google Pay One of the biggest additions coming to Google Pay is the ability to get pre-approved bank loans.
Google is working with Federal BAnk, Kotak, ICICI, and HDFC to provide pre-approved loans on Google Pay. Users will be able to see their pre-approved loan amount in the Google Pay app and after completing the necessary formalities online, the bank will deposit money in the user’s account instantly in a matter of seconds. "In the coming weeks, these customers will be able to use Google Pay to take out a customised loan amount from their banks, with minimal paperwork, and once they accept the bank’s terms, the money is deposited securely and instantly by their bank, into their bank account," Google executives said at the event. Google Pay for Merchants For merchants on Google Pay, the company said, "We also want to help the 1.2 million Indian local businesses on Google Pay with more than just payments.
That’s why we’re building a dedicated merchant experience to help them grow their business. In addition to receiving digital payments using their phones, this will help them be discovered through Google Search and Maps, and communicate with their customers through messages and offers. We are testing these features with merchants in Bangalore and Delhi, and onboarding more neighbourhoods in the following months."
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