To increase transparency, Facebook has been taking significant steps to give people more information about Pages of organisations and the ads that it is currently running on the platform. This increased the accountability of advertisers and helped the social media giant prevent abuse on the platform.
The company has now introduced a mandatory authorisation for the people who manage Pages with a large audience as well as making it compulsory for them to add a primary country location and merge details to the Page Info tab feature introduced in June. The added requirement is only applicaple to Facebook Pages with a large audience in the US as of now and may rollout for other countries later. “Now, people who manage these Pages (with a large US audience) will be asked to complete an authorisation process in order to continue to post, making it harder for people to administer a Page using a fake or compromised account. Authorisation asks people who manage these Pages to secure their account with two-factor authentication and confirm their primary country location,” Facebook announced in a blog post.
If a Page manager requires authorisation, they will receive a notice at the top of their News Feeds to begin the process. According to Facebook, the whole process will take a few minutes to complete. If they fail to complete the authorisation, they won’t be able to post on their Page. Further, Facebook will show when a Page has merged with another Page under Page History. Facebook is also adding a new section called People Who Manage This Page, which will surface the primary country locations Pages are managed from, initially appearing on Pages with a large US audience.
The Menlo Park-based company also announced that in the coming weeks, it will introduce similar features on Instagram as well. This is said to allow people to see more information about accounts with large audiences. “Our goal is to prevent organizations and individuals from creating accounts that mislead people about who they are or what they're doing. These updates are part of our continued efforts to increase authenticity and transparency of Pages on our platform,” the company added.
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