Young surfers pick up
paychecks for posting misleading pitches armed with invasive programs.
It's tough enough
sometimes to figure out where you picked up that spyware, but have you ever
wondered who planted that digital parasite?
It's likely a young
man, maybe a college student, just making a few bucks spreading pop-up ads that
contain a package unwelcome by many. And it's a growing cottage industry.
How It Works
Spyware follows your
Internet surfing habits and serves up advertisements. You typically pick up
spyware by clicking on links, which may not make it clear that you're
downloading a "bonus" program when you read an ad or download a
program you want.
The Federal Trade
Commission defines spyware as "software that aids in gathering information
about a person or organization without their knowledge and which may send such
information to another entity without the consumer's consent, or asserts
control over a computer without the consumer's knowledge." The federal
government and several states are considering antispyware laws, and Utah
recently enacted one.
FTC and industry
leaders have urged Congress to resist spyware legislation, instead pushing for
the industry to adopt self-regulatory practices. They fear that proposed laws
define the practice too vaguely, and would prohibit other marketing practices
that benefit consumers. But some lawmakers worry that the tech industry will
not regulate spyware aggressively enough to protect consumers.
Meanwhile, computer
users continue to face the side effects of spyware on their systems:
bogged-down Internet connections, identity theft, lost documents, system
problems, and potential loss of privacy.
Who's Behind It
The people distributing
the links for spyware downloads are paid about 15 cents every time an
unsuspecting surfer clicks on their misleading bait.
"Friends signed me
up one night, after we'd been drinking," says one twenty-something man,
who plants spyware for pay. "They said it was an easy way to make some
money."
"All I had to do
was sign up and post fake ads, saying things like 'to see my picture click
here.' Then when they clicked, it told them they had to download software to
see the pictures."
But the user downloaded
no pictures; instead, they got the greeting, "Come back later to see my
photo." The ad is bogus, but the contamination of the computer is real.
He says open forums and
other unregulated sites are the best places to post ads, because large numbers
of people are likely to click on the phony links.
"You have to move
around," he says, noting that if users complain, he'll be kicked off a
site, or a section of a site. For example, he will just move to a different
part of a classified advertisement site, he says. "It's really easy, so
reposting your ad is not a big deal."
At 15 cents per hit, he
got checks every two weeks for a few hundred dollars each.
"I could have made
a lot more," he says, adding that he really isn't doing it anymore.
"All I had to do was put more ads up and I would have doubled or tripled
my profits."
What's the Risk?
The foot soldiers who
spread spyware may also become victims of the companies behind the software.
Many companies paying
individuals to spread spyware post a disclaimer on their own Web site. It often
contains a clause telling readers that if they commit fraud the company has the
right to pull their paycheck.
However, the new Utah
Spyware Control Act and other privacy laws sometimes invoked to combat spyware
consider posting spyware to be fraud.
The spyware spreaders
may not be reading the disclaimer themselves. But they do understand the
company is paying them to trick people into downloading software, the young man
says.
Does he feel any
remorse for contaminating the computers of naive users? "Look, they're
perverts if they click on my ads," he says, noting that the ads imply
pornographic pictures await. "I say some nasty stuff, so, no, I don't feel
bad." Anyone online should have a spyware blocker, spam blocker, and a
firewall anyway, he said. "If they don't, they're just stupid."
A Challenging Battle
Placing ads online can
be a tempting and easy way to make money from home, notes Ray Everette-Church,
chief privacy officer for antispam product vendor Turn Tide.
"It is very
successful," Everette-Church says. "Hundreds of thousands of dollars
a month is generated in this tiered structural referral." He is serving as
an expert witness for the plaintiffs in an ongoing adware case arguing against
pop-up ads.
Millions of Americans
online haven't protected their PCs, and pursuing perpetrators of spyware is
more complicated than in other criminal investigations, according to Mozelle
Thompson, an FTC commissioner.
"It's hard to
identify how many companies are engaged in dangerous spyware, or spyware in
general," Thompson says. "The definition of spyware is too
broad."
The surreptitious
nature of spyware makes it more difficult to track who, where, and how the
spyware is disseminated, Thompson told a House subcommittee at a recent
hearing.
"Consumer
complaints, for instance, are less likely to lead directly to targets than in
other law enforcement investigations, because consumers often do not know that
spyware has caused the problems or, even if they do, they may not know the
source of the spyware," he said at the April hearing.