Anil Kapoor is not in the news for his age, looks, or movies this time. Mr Kapoor had filed a lawsuit in the Delhi High Court against AI to protect his personality rights. This was filed after he found out various instances where his attributes were being misused. He had to take this step and ring the bells of the court against AI as a lot of morphed videos and emojis resembling him were circulating without his approval. Even his iconic catchphrase “Jhakaas” has been misused a lot.
An exclusive report by Variety informs that celebrated Bollywood actor, Anil Kapoor had filed a case in the Delhi High Court recently. This case was carried forward by the actor’s lawyer, Ameet Naik. For starters, the case was filed to protect Mr. Kapoor's personality rights. What is that? Read along to find out.
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A person’s “personality rights” include their hold on their name, image, likeness, voice, and other attributes of their personality, and this is not to be used commercially or otherwise without their permission. This is more common in the world of celebrities. Mr Kapoor had filed the case against any misuse of his personal attributes, even on digital media. Being a public figure, Mr Kapoor saw many cases where his face, voice, and other attributes were being used without his knowledge and permission.
Taking this into consideration, the Delhi High Court held a detailed hearing on the matter on Wednesday. Post which, the High Court granted an order and even acknowledged his personality rights. Further, the court issued a restraining order that prohibits anyone from misusing his personal attributes without his permission.
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Speaking to Variety about this, the actor said, “I’m very happy with this court order, which has come in my favour, and I think it’s very progressive and great for not only me but for other actors also”. He further added, “Because of the way technology and the AI technology, which is which is evolving every day [and] which can completely take advantage of and be misused commercially, as well as where my image, voice, morphing, GIFs and deep fakes are concerned, I can straight away, if that happens, send a court order and injunction and they have to pull it down.”
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