In the News: Mobileye’s Autonomous Industry Leadership

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Amid heavy debate about the future of autonomous vehicles (AVs), Intel’s Mobileye has maintained a clear and composed vision for the road ahead. From its early and sustained effort to deliver AV safety standards to its under-the-hood tour of its camera-only self-driving cars, the company is leading by example to deliver the transformational potential of AVs. Projecting significant and sustained revenue growth for its business over the next decade, and announcing new deals for advanced driver-assistance systems (ADAS) and driverless mobility-as-a-service (MaaS), Mobileye is demonstrating how its strategy is helping it achieve global scale and bringing the company closer to becoming a complete mobility provider.

More: Autonomous Driving at Intel | Mobileye News

Read on to see what experts have to say about Mobileye growing momentum and the company’s vision for realizing an AV future:

Intel’s Mobileye has a plan to dominate self-driving – and it might work (Ars Technica): “Mobileye doesn’t have Elon Musk’s star power or Google’s billions. But it has something that’s arguably even more important: a dominant position in today’s market for advanced driver-assistance systems (ADAS). … In a speech at the Consumer Electronics Show, Mobileye CEO Amnon Shashua made clear just how big of a strategic advantage this is.”

Mobileye, Intel’s fastest-growing business, explains its big bet on robotaxis (ZDNet): “Two years after Intel acquired Mobileye for $15 [billion], the maker of autonomous vehicle technology is exceeding expectations. It plans to grow its business with robotaxis and data monetization.”

Self-driving supplier Mobileye on timeline, costs, regulations for autonomous vehicles roll out (CNBC): “If more cars will be autonomous, more lives would be saved. A computer will do a better job than a human, eventually,” [Shashua] said. “It will even rival the cost of public transportation. So all that we know about transportation will change if we can make it work.”

Mobileye expands its robotaxi footprint with a new deal in South Korea (TechCrunch): “Mobileye announced an agreement to test and eventually deploy a robotaxi service in Daegu City, South Korea, the latest example of the company’s strategy to expand beyond its traditional business of supplying automakers with computer vision technology that power advanced driver-assistance systems.”

Emphasis on cameras over lidar on autonomous vehicles sets Mobileye apart from competition, CEO says (Bloomberg): “I think our biggest landmark is the fact that you can have two revolutions. One revolution is lifesaving. Now the more autonomous cars on the road, the more lives [that] will be saved. And the second revolution is a revolution in transportation – the fact that you can offer mobility at prices that rival public transportation.”

Intel’s Mobileye demos autonomous car equipped only with cameras, no other sensors (Reuters): “Intel Corp released a video of its Mobileye autonomous car navigating the streets of Jerusalem for about 20 minutes with the help of 12 on-board cameras and, unusually, no other sensors.”

Watch Mobileye’s self-driving car drive through Jerusalem using only cameras (The Verge): “At the Consumer Electronics Show in Las Vegas this week, [Mobileye] demonstrated how one of its autonomous test vehicles navigated the complex streets of Jerusalem using cameras only.”

Now “vidar” is a thing (Axios): “Mobileye CEO Amnon Shashua introduced auto industry followers at CES to new terminology this week: ‘Vidar’ is a computer vision system he claims can match expensive laser-based lidar solutions using only camera sensors.”

Intel grows bullish on autonomous future (Automotive News): “The company’s approach to developing both driverless and driver-assistance features is something of an outlier in the technology realm.”

Intel’s CFO talks about the AMD threat, chip profits and the future of AI (Barron’s): “Mobileye … is both about great hardware technology, but also extraordinary software. We’re investing heavily, and it’s getting adopted so rapidly, that it’s actually an attractive return in the near term and very attractive in the long term,” Intel CIO George Davis said. “If you look at the design wins in level two and level three [autonomous driving], Mobileye is leading across the world.”

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